helpful tips
Give Your Website Multiple Personalities Without Needing a Padded Room!
Did you know that you can have multiple websites within your website without having to buy a new domain name or additional hosting packages?
Many successful companies use this technique to direct and track visitors to their website when they have a specific advertisement, special or feature that they wish to promote.
The secondary websites can have a completely different look from your current website, matching the colors, fonts and images from your flyer, brochure or other marketing materials to maintain the branded look. These sub-websites can also have signup forms, calendars/agendas, news stories and all the other features that your main website has (or doesn't have).
When you create your marketing piece, all you have to do is include the secondary website's information in the website address, such as www.dell.com/tv. Compared to their main site at www.dell.com which has a different look and feel altogether.
Because this secondary website is stored in a new location on your website, your website statistics will provide counts on the number of visitors that go to that secondary website and which pages they viewed. It can also help you show up on search engines better!
If your company is gearing up for a new advertising campaign, special event, sale or any other noteworthy business venture, we can help you give your website the multiple personalities it needs!
Published: 6/15/2009
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the older stuff...
Multiple Personalities, Part 2 - The Site Behind Your Site - 7/22/2009
The Death of Websites ... How Not Paying Attention Could be Killing Your Site. - 7/8/2009
Give Your Website Multiple Personalities Without Needing a Padded Room! - 6/15/2009


